RESPONSIBILITIES OF PROFESSIONAL MANAGER
A firm is a social
institution. Its very existence is dependent upon its harmonious relationships
with various segments of the society. This harmonious relationship emanates
from the firm's positive responsiveness to the various segments and its closely
associated with the tasks a manager is expected to perform. The process of evolving this mutual relationship
between firms and various interest groups begins by acknowledging the existence
of the responsibilities of a manager. These responsibilities are towards customers,
shareholders, employees, suppliers, distributors and retailers, competitors, unions,
government and society.
1. RESPONSIBILITY TOWARDS CUSTOMERS
The manager must always
remember that the customer comes first. The starting point for the business
firm is an understanding of the needs of the customer, and the firm's foremost
responsibility is towards the customer.
