DIFFERENTIATION

DIFFERENTIATION

CONCEPT OF DIFFERENTIATION :

Every individual customer is unique in itself so is his/her preferences regarding tastes, preferences, attitudes, etc. These needs of the customers are fulfilled by the firms by producing differentiated products. In our day-to-day life we see many such examples of differentiated products. Most of the fast moving consumer goods like; biscuits, soaps, toothpastes, oils, etc. come under the category of differentiated products. To satisfy the diverse needs of the customers, it becomes essential for the firms to adopt a differentiation strategy. To make this strategy successful, it is necessary for the firms to do extensive research to study the different needs of the customers. A firm is able to differentiate from its competitors if it is able to position itself uniquely at something that is valuable to buyers. Differentiation can lead to Differential advantage in which the firm gets the premium in the market, which is more than the cost of providing differentiation. The extent to which the differentiation occurs depends on the overall strategy of the firm. Previously differentiation was viewed narrowly by the firms, but in the present scenario it has become one of the essential components of the firm’s strategy. Reliance Infocomm, offers varied products like; different facilities to its customers in the CDMA telephones. This is differentiation. 
 

When we talk of differentiation, it can be said that virtually any product can be differentiated (Sadler, 2004). The greatest potential of differentiation lies in products, which are of complex nature but do not have to adhere to strict regulatory standards, but the success of a differentiation strategy depends on the firm’s commitment towards customers and the understanding of customer needs as differentiation is all about perceiving on the part of the customer of something unique. Differentiation can be said to have more competitive advantage than the cost advantage as it is quite difficult to imitate the differentiated products. Even if the initiation is done in terms of concept, then also a particular product remains unique regarding its value, style, packaging, etc. Therefore, when we talk about differentiation, it is important to understand the demand of the customers and fulfilling this demand keeping in mind the differentiation advantage. In this case, one thing the firms should concentrate on its creativity and innovativeness than on market research. We have discussed about the concept of differentiation as a whole but we need to know the why aspect of differentiation, i.e., why do the firms need differentiation? 
 

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Interpersonal Relation

Interpersonal relation and factors affecting interpersonal relations ?

 

INTERPERSONAL RELATION:

Performance of members of any organisation depends on their ability to effectively interact with their superiors, subordinates and co-workers within the organisation and consumers, suppliers and general public outside. Interpersonal relation, therefore is a very important issue involving any organisation. Most organisations have people problems rather than business problems. People problems are due to faulty interpersonal relations, which hinders the attainment of organisational goal. Efforts are therefore made to enhance the interpersonal skills of the people at work.

FACTORS AFFECTING INTERPERSONAL RELATIONS :

Based on past experience people make assumptions about the nature of the other and of the particular kind of situation they are in (e.g. Competition or Cooperation). Each person develops positive or negative feelings that contribute to enhanced or diminished perceptions of self, the other and the current situation. These perceptions contribute to evaluation of the other person in this situation and lead to the formulation of intentions to interact in specific ways to accomplish personal objectives. The consequences of that behaviour and subsequent interactions generate new inputs for another set of reactions.

A.      Personality Factors: 

When trying to understand your feelings and behaviour, it helps to be aware that how you think and feel about yourself and others may be very unlike how they think and feel about themselves and you. These different evaluation and reactions depend on each individual's self-concepts, value system; frame of reference, defensiveness, interpersonal relationship needs and feelings.

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Factors of Change

Discuss major factors which are responsible for change in an organization ? how the successful organisation maintained their success ?

Ans: In the last two decades there has been a change in organizations for some very good, mutually supporting reasons and the one needs to find ways of managing, suited to specific, strategic circumstances.

What are successful organization ? in the business world, they have three characteristics:

• They are more profitable than their counterparts,

• They are growing faster than their competitors, and

• They are recognized as leader of at least some part of industries.

Most important of all, is there any reason to hope for a renaissance of management that can create a better world ? This is question where the rule and not the exception, is successful organizations run by happy people; where the goals of organizations inspire passion and not problems, where leaders coach and counsel rather than command and control; and where we know hoe to sustain these characteristics in the face of intensive competition and wrenching change, so that future generations do not have to repeat the pain and suffering being experienced throughout the world or organization today.  dashdeal.com dealdashtips

There are reasons why we live in difficult times, that there is a discipline – grand strategy – to bring it about. Grand strategy is therefore about the transformation of the management itself. Its purpose is to find a superior way of managing the ultimate competitive advantage.

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