MARKETING COMMUNICATIONS

HOW COMMUNICATION WORKS?

We know by now that communication, simply speaking, is sharing of information between the two parties. Such an exchange could be oral or written, personal or public using words, figures, symbols or a combination thereof. The process of communication begins when one party (called source, sender or communicator) wishes to communicate with another party (the receiver). Communication is complete when the receiver understands in the same sense what the sender wished to communicate. The various elements of a typical communication process are given in Figure I.

Figure I: Elements of the Communication Process

READ MORE >>

READ MORE...

Communication and Communication Process

Q. Define Communication. Describe Communication Process and communication channels used in organisation ? 

Communication :

Communication begins when one person sends a message to another with the intent of evoking a response. Effective communication occurs when the receiver interprets the message exactly as the sender intended.

Effective communication is essential for the functioning of any organization. Managers need to transmit orders and policies, build cooperation and team spirit, and identify problems and their solutions. Employees need to clarify directives, provide feedback, and make their problems known. Team members need to share feelings and perceptions to solve problems and resolve conflicts. Communication breakdowns contribute to a host of organizational problems, from failure to carry out simple directives properly to low productivity and quality. Communication in organizations serves three major purposes. It allows members to coordinate actions, share information, and satisfy social needs.  

The Communication Process

The main components communication are the sender, the receiver, the message and the channel. The communication process includes the sequential steps of Encoding, Transmission and Decoding.  

READ MORE >>

READ MORE...