CYBER MARKETING
WHAT IS CYBER MARKETING?
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Cyber marketing term
became popular when computers started getting used in marketing extensively.
Earlier, computers were used more for storing, processing and reporting of
various marketing related information. But, with the entry of internet the
online data handling possibilities have virtually exploded the use of computer.
This application has multiplied the use of computers at consumers’ homes faster
than among the organisations. This fact has helped marketers substantially to
look into cyber marketing. As a result, cyber marketing today is also seen more
as internet based marketing rather than just computer based marketing. However,
for our purpose, we shall define cyber marketing as that part of marketing
which involves extensive use of computers, especially the internet.
Cyber marketing
profitably reinforces the concepts of marketing with the power of internet.
Thus, it strengthens the existing delivery of marketing outputs and also opens
newer avenues of marketing which were not possible to achieve before the
arrival of internet. For example, a marketer today can keep track of
millions of customers simultaneously, segment them online, offer customised
products to individual customers, fix different prices, provide varying
contents and styles of information and deliver the products through appropriate
modes of distribution to each of these customers. The details of such
transactions and the characteristics of each of these customers can be stored
for their dynamic utilisation in future marketing opportunities with the
customers. These possibilities were only the dreams of earlier marketers.
