EVALUATION OF STRATEGY
EVALUATION OF STRATEGY
Strategy evaluation is the last stage of the strategic
management process and comes after strategy formulation and implementation as
shown below :
STRATEGY
–– STRATEGY –– STRATEGY
FORMULATION IMPLEMENTATION EVALUATION
An organization can have one of the best formulated and
implemented strategies but if the evaluation of these are not done, they become
obsolete over a period of time. Therefore, it becomes important to have an
effective evaluation system so as to help the organization to achieve its
objectives.
The evaluation process involves the control mechanism, which helps
in taking corrective actions. we are going to discuss the qualitative aspects and the portfolio analysis so as to develop a
complete understanding of evaluation and control.
