MARKETING MIX
MARKETING MIX
1. Product: activities relating to the product, service or idea to be
offered.
2. Price: activities relating to the price to be charged for the product,
service or idea.
3. Promotion: activities relating to promotion (advertising, personal selling,
sales promotion and publicity, called promotional mix) of the product, service
or idea.
4. Place: activities relating to distribution of the product, service or
idea (physical distribution and channels of distribution).
Sometimes marketing research-the systematic gathering of
information to solve marketing problems, is also included in marketing mix.
